Monday, November 29, 2010

Mayhem visits Rutgers Newark

You know those "Mayhem" commercials from AllState Insurance? Well, keep an eye out for a new ad in the series, filmed on our own streets of Newark, NJ. Brad Armstrong took some photos of the shoot for us to preview.

Mayhem's damage:

A couple of photos of the film crew working

No real humans were harmed in the making of this commercial. The dummy below looks like it's seen better days though.
Mayhem driving through Halsey St. the wrong way (note: Halsey is a one-way street). In the commercial, the GPS told the driver to make a turn onto the street, even though it's a one-way in the other direction. Anyone with GPS ever had something similar happen?
Ever wonder how they get the close up video while driving? Check out the camera set up below:

This isn't the first time Halsey St. was filmed. Check out photos from the filming of Cadillac Records where Halsey doubled as 1950s Chicago.